the-real-reason-why-instant-coffee-is-making-a-comeback
Coffee Life Blog by Waka

Coffee Facts: The Real Reasons Instant Coffee is Making a Comeback

In the past few years, there has been a real rise in the popularity of instant coffee in the U.S. It’s starting to pop up all over the place, and for good reasons.

the-real-reason-why-instant-coffee-is-making-a-comeback

Since the early 2000’s, when you talk about coffee, you expect people to bring up their favorite specialty drinks. You know, the drinks that have a specific number of espresso shots, and pumps of fancy syrups. These drinks are challenging to make at home, and they take time when you get them in stores. They may be good, but they require some planning, either with time or your at home coffee setup.

But what if that wasn’t the case? Easy coffee preparation methods, like instant coffee, are on the rise and if you’re wondering why, continue reading to learn more.

What is Instant Coffee?

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Instant coffee is a water soluble coffee made from a dried coffee extract, after coffee has been brewed. It comes as either a fine powder, crystals or granules. 

It first gained popularity in the early 20th century, when it was being used in military rations. Because of this, instant coffee has had a pretty bad reputation for quite some time. No one wants to drink coffee that’s been used as military rations, right? Now, there were improvements to the way instant coffee was made in the 1960’s, but they weren’t monumental, so the reputation persisted.

Well, that’s all in the past! Instant coffee has become a much more suitable product recently. The industry has been able to make instant coffee taste as good as anything that’s brewed traditionally in your own home. Let’s take a look at some of the reasons that instant coffee is making a comeback.

Why Instant Coffee is Making a Comeback

Even though instant coffee wasn’t the most popular product in the past, it’s becoming far more popular with each passing year. In fact, over the last 20 years, global instant coffee sales have nearly doubled. More than 75% of the entire continent of Australia prefers it over fresh coffee. Why the sudden surge in popularity? Check out some of the reasons below.

1. New Coffee Drinkers Prefer Instant Coffee

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Now, some articles refer to new coffee drinkers as “amateur coffee drinkers,” but we prefer to call them new coffee drinkers. There is nothing amateur about drinking instant coffee, after all. 

New coffee drinkers want a product that’s quick, as well as high-quality. That’s exactly what you get with instant coffee. All of the instant coffee that we sell is made from 100% Arabica beans, meaning you’re getting the same quality that you would from fresh brewed. The best part, though, is that it’s quick, cost effective and creates less waste and mess.

With a product that offers a low-barrier to entry in a major hobby, you’re likely to see popularity. That’s the biggest reason that instant coffee is gaining popularity.

2. Instant Coffee is Easier to Transport

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Another big advantage of instant coffee is how easy it is to transport. This is true both on an industry level and on a personal level.

First, let’s talk about the ease of transport on a larger scale. When you’re transporting instant coffee as a final product, you’re reducing the weight and the volume needed to transport the product significantly. It weighs much less than roasted or green beans, making it far cheaper to ship worldwide. In addition, it also reduces the carbon footprint compared to other coffee products.

Now, on a personal level, the transportation of instant coffee is much easier than whole bean or ground coffee. Instant coffee itself comes in a much smaller form factor, to start. You also don’t need any specialized products to brew this coffee - all you need is hot water, a cup, and something to stir with. This makes it great for coffee on the go, whether you’re commuting to and from work, or you’re out in the wilderness on a camping trip.

3. High-Quality Instant Coffee Has Become Available

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In the past, instant coffee was equated with a cheap product that wasn’t quite coffee. That’s no longer true, and there are high-quality instant coffees available on the market now. 

Most instant coffee was made with Robusta rather than Arabica. This type of coffee bean has a more harsh taste than the Arabica bean, making it bitter and rough by comparison. When you have a product that isn’t being made with the best products, you tend to get a product that’s ill-received.

Instant coffee drinkers wanted to find the same flavor in their instant coffee that was found in their fresh coffee. Leading companies in the industry listened, and began producing instant coffee using Arabica. All of the coffee that you can buy from Waka Coffee is made entirely from Arabica. Additionally, the coffee we’re proud to sell is single-origin, meaning you don’t have to worry about a blend of flavors you’re not expecting. It is also freeze-dried to perfection to maintain the freshly-brewed flavors intact in each cup.

4. Instant Coffee Fits in Every Schedule

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It’s okay to love all kinds of coffee. Sometimes, you’ll want a fresh pot of coffee for hanging out around the house. Other times you may want to make a strong pot of coffee using your French press. A slower coffee isn’t always going to fit into your schedule, though. That’s where high-quality instant coffee comes in. 

Instant coffee fits into any schedule because of how fast it is. It is instant, after all! So if you need coffee in your day, but your schedule is packed tight, you don’t have to forego your favorite caffeinated beverage. Rather, instant coffee lets you enjoy it in a faster way.

Try a Cup of Instant Coffee Today

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Instant coffee is once again on the rise thanks to all of the advantages it presents. It’s quick to make, and it’s being made with high-quality coffee beans these days. It goes with you everywhere, and fits into even the busiest days. If you’re looking for a way to get your coffee in a convenient way, but you don’t want to sacrifice quality, be sure to try Waka Coffee today. All of our coffee products are made from 100% Arabica beans, freeze-dried and are single-origin. Check out what we have to offer.